Points, discounts, a free coffee every so often – behind a loyalty program is a system that must recognize the customer.
A vending loyalty program needs to identify the customer – through an app, an RFID card, or a link to a payment card. The system records purchases, applies points or discounts, and tells the machine the price for that customer. Details depend on the solution provider and operator.
Identifying the customer
- An app account.
- An RFID card or key fob.
- A link to a payment card, if supported.
Personal data
Telemetry mainly transmits data about the machine and sales. Where a machine supports cashless payments, apps, or loyalty programs, personal data may be processed – the machine operator and the payment provider should explain how.
Where it works
In places with regular users, such as offices and plants. The page with vending machines (publisher's site) covers such setups.
FAQ
Does a loyalty program need an app? Not always – sometimes a card or fob is enough.
Do points work at every machine? Only at machines in that operator's program.
This article is general information only and is not legal advice. The rules for processing personal data in a given system are set by its controller.